1. General Policy / Contact
  2. Processing of personal data
  3. Information on data protection according to GDPR in tools of the website and when using tools and social plugins
  4. Information on data protection according to GDPR protection when using Google services
  5. Information on data protection according to GDPR regarding cookies
  6. Information on data protection according to GDPR when using Secupay as a payment processor
  7. Information on data protection according to GDPR for credit checks and payment reminders
  8. Data security

1. General Policy / Contact

We, the sedruck KG and all affiliated Sedruck copy shops, naturally comply with the regulations on data protection as outlined by the GDPR and do everything within our power to keep your data confidential and safe. In the following, we will inform you about which data we collect, save and how we use it. By using our online presence www.sedruck.de and setting up a SEDRUCK customer account, you accept this Privacy Policy and our Terms and Conditions and expressly agree to the collection, use, disclosure, storage and protection of your personal data as described in this Privacy Policy. According to the current EU Data Protection Regulation (GDPR), you have the right to free information about your stored data and, if necessary, a right to correct, block or delete this data. You can send inquiries by email or by post with a clear identification of your person to the address given here:

Sedruck KG
Christina Model
Ludwig-Hupfeld-Straße 16
D - 04178 Leipzig
Telephone: +49 (0)341 / 442 509 0
E-Mail: kontakt@sedruck.de
Web: www.sedruck.de
Company represented by: Managing Director Anselm Model
Registered at: Amtsgericht Leipzig, HRA 12364
VAT Identification Number: DE 174403414

2. Processing of personal data

Data Collection You can visit our pages without leaving any personal information. In doing so, we only store technical access data that does not permit any conclusion on your person. All data relating to the personal or factual circumstances of a specific or identifiable person are person-related. These include, for example, the name, e-mail address, home address, gender, date of birth, telephone number or age. Personal data is only collected if you voluntarily provide it as a customer or prospective customer by: creating a customer account or giving us your contact details voluntarily or registering for our newsletter. Users must create a user account for order,ing for which the required mandatory information is requested during the registration. The user accounts are not public and can not be indexed by search engines. As part of the registration and login and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c GDPR.We do not collect data from minors. If you are under the age of majority then you are not allowed to use this website. Please do not send any personal information such as your name, e-mail address or postal address. A contact may only be made by your parents or a legal representative.

Usage We use the personal data provided by you exclusively for the fulfillment and completion of the purpose associated with the respective data collection, e.g. order fulfillment, consultation on data, handling of shipping, payment and quality management. The processing takes place according to GDPR Art. 6 para. 1 b and c.

Transfer The passing on of the data for the fulfillment of the mentioned service takes place on the basis of § 11 Bundesdatenschutzgesetz (BDSG). We will not sell, market or otherwise transfer your personal data to third parties. A disclosure of your data only happens to the extent necessary, i.e. if it is necessary for the preparation of an offer, the processing of the order and the monitoring of the payment processes, e.g. to shipping service providers, collection companies and suppliers. Your data will only be forwarded abroad if it is necessary in the context of the fulfillment of the order during the processing of the shipment abroad and the payments there.

Storage The storage period of your personal data depends on the purpose for which it is stored. If your data is e.g. stored for the fulfillment of legal obligations, then the storage period depends on the respective legal storage obligations. In general, we only store your data for as long as it is necessary for the fulfillment of the original purpose.

The deletion takes place after the expiration of legal warranty and comparable obligations. The necessity of keeping the data according to Art. 6 para. 1 lit. c GDPR is reviewed every three years.

If users have terminated their user account, their data will be deleted with regard to the user account, with the exception of retention for purposes as mandated by commercial or tax law according to Art. 6 para. 1 lit. c GDPR. It is the responsibility of the users to secure their data upon termination prior to the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.


3. Information on data protection according to GDPR in tools of the website and when using tools and social plugins

Contact form On our site, we offer you the opportunity to contact us via a contact form, via e-mail or by phone. The information provided by the user for the purpose of processing the contact request is processed according to GDPR art. 6 para. 1, b. A passing on to third parties does not take place. The information provided by the user may be stored in a customer relationship management system. User requests are deleted, if no longer required. This requirement is reviewed every two years.

Guestbook When you leave a comment in our guestbook we do not store the IP address associated with the entry.

Newsletter/Quarterly informations By subscribing to our newsletter, you give your consent to the procedure described here. We send the newsletter or our quarterly product information only with the consent of the recipient or a legal permit and only once a quarter and inform you about our products, services and technical changes in the online shop. The registration for our newsletter takes place in a so-called double-opt-in-procedure, in which you will receive an e-mail after registration, in which we only enter your e-mail address, in which you will be asked to confirm your registration. This confirmation is necessary to ensure that no one can register e-mail addresses of other people in the system and is based on our legitimate interest in accordance with art. 6 para. 1, f GDPR. The confirmation of the registration is logged for verification purposes by storing the registration and confirmation times as well as the IP address. You may unsubscribe from our quarterly information at any time by using a termination link found in each such e-mail. The unsubscribed e-mail addresses are stored for about two years on the basis of our legitimate interest, before we delete them, in order to be able to prove a previously given consent, with the aim of fending off unjustified claims against us. You can initiate the individual deletion in writing and at the same time confirm the former existence of a consent.

Google ReCaptcha We utilize a function to detect bots ("ReCaptcha"), e.g. when entering into online forms, by the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps We include maps provided by the service “Google Maps” by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Youtube We include videos from the platform “YouTube” by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Operators of plugins used by our services If you are a member of any of the following social networks and you do not want the operator to link the data on your use of our services to the member data already stored by the operator, log out of the social network before using our services.

Facebook Data Controller: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland ("Facebook"). For more information, visit the Facebook Privacy Policy website at https://www.facebook.com/about/privacy/.

Google+ Data Controller: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). For more information, visit the Google Privacy Policy website at https://www.google.com/privacy.

LinkedIn Data Controller: LinkedIn Irland, Gardner House, Wilton Place, Wilton Plaza, Dublin 2, Irland („LinkedIn“). For more information, visit the LinkedIn Privacy Policy website at http://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv.

Twitter Data Controller: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA („Twitter”). For more information visit the Twitter Privacy Policy website at https://twitter.com/privacy.

Online presence in social media We maintain online presences on Facebook, Xing and other social networks. When you access these pages, the terms and conditions and data processing guidelines of the respective site operators apply.

Usage of Facebook plugins This website uses plugins of the social network facebook.com operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. If you call up web pages of our internet presence provided with such a plugin, a connection between your computer and the Facebook servers will be established in order to display the plugin. This will be transmit informations to the Facebook server, which of our websites you have visited. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (e.g. clicking on the "Like" button or submitting a comment) this information will also be assigned to your Facebook account, which you can only prevent by logging out of Facebook before using the plugin. For more information on the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy, see the privacy policy of Facebook at https://www.facebook.com/policy.php

4. Information on data protection according to GDPR protection when using Google services

Google adwords / Online marketing and targeting

a. Google Dynamic Remarketing

Our website uses the dynamic remarketing feature of Google AdWords, a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This technology enables us to serve you targeted advertising. The advertising is based on the products for which you have recently been interested.

Google uses cookies to create interest-based ads. Google saves eg. the IP address, the browser type, the browser language, the date and time of your request. This information is only for the purpose of associating the web browser with a particular computer. These cookies are not intended to identify the user. If you do not want Google's user-based advertising, you can opt out of showing ads using Google's Ad Policy (https://www.google.com/settings/u/0/ads/authenticated?hl=en).

b. Google Ads und Google Conversion Tracking, Double Click

We'll run relevant ads for you using Google's Google Conversion Tracking service, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. These ads will appear on Google Network sites as you search. By combining the ads with specific keywords, we have the opportunity to draw attention to our products. 

Google places a cookie on the user's computer when they click on an ad. Using the DoubleClick cookie (Floodlights) allows Google and its affiliate websites to serve only ads that are in line with user interest. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there.

The DoubleClick cookies provide us with information that a user clicked on an ad and was redirected to our web pages.

This information is only used in statistical evaluation for ad optimization. We do not receive any personal information and can not identify you. Based on these statistics, we can understand which search terms customers have found frequently via ads on our website.

Google is registered with the US Department of Commerce Safe Harbor program. A transfer of the data by Google to third parties takes place only due to legal regulations or in the context of order data processing. In no case will Google match its data with other data collected by Google.

For further informations, please refer to the Privacy Policy of Google: http://www.google.de/policies/technologies/ads/

If you do not want this, you can prevent the storage of the cookies required for these technologies, for example via the settings of your browser. In this case your visit will not be included in the user statistics. Users can do this through Google's Ad Settings (https://www.google.com/settings/u/0/ads/authenticated?hl=en) and opt out of interest-based ads.

c. Google Analytics

This website uses due to our legitimate interest in the optimization and economic operation of our website according to DSGVO Art. 6, para. 1 the web analytics service Google Analytics, Google Inc. ("Google"). Google is certified under the Privacy Shield Agreement which guarantees compliance with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)

Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. We only use Google Analytics with activated IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the link below (http://tools.google.com/dlpage/gaoptout?hl=en) to download and install the available browser plugin.


You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website: Deactivate Google Analytics

You can find further information on the Terms and Privacy Policy of Google at http://www.google.com/analytics/terms/en.html and http://www.google.com/intl/en/analytics/privacyoverview.html

Please note that on this website Google Analytics has been extended by the code "gat._anonymizeIp ();" in order to ensure the anonymized collection of IP addresses (so-called IP-Masking).


5. Information on data protection according to GDPR regarding cookies

A cookie is a small text file left on your device when you visit our website. Thus, the server can remember certain inputs and settings over a certain period of time. The information collected through cookies is not used to identify you and the data is completely under our control.

Although accepting cookies is not strictly necessary for the use of the website, it makes your visit to our website more user-friendly. You have the option to block or delete cookies.

We use session cookies for the storage of shopping cart contents and functional cookies for the detection of whether you have come to our site via a partner program.

Further cookies are created by the services Google Analytics, Google Adwords and Facebook which we use on our website. The usage of these cookies is explained in sections 4 and 5.

Open Cookie-Settings

6. Information on data protection according to GDPR when using Secupay as a payment processor

When paying via the payment methods "secupay debit", "secupay credit card" the purchase price claim is transferred to secupay AG, Goethestraße 6, 01896 Pulsnitz, Germany. The debit of your bank or credit card account takes place upon completion of the order. The data required for payment processing will be transmitted to secupay AG. In order to assess the credit risk, secupay AG may conduct a credit check. Information on your previous payment history and credit information based on mathematical-statistical methods using address data (scoring) are obtained from infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden, Germany and Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss, Germany. Further information on the processing and storage of your data can be obtained directly from secupay AG.

7. Information on data protection according to GDPR for credit checks and payment reminders

Our company regularly checks the credit status of new customers and in certain cases where there is a legitimate interest, even for existing customers. For this purpose, we cooperate with Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss, Germany, from whom we receive the necessary data. On behalf of Creditreform Boniversum we already inform you in advance about the following, according to Art. 14 EU GDPR: Creditreform Boniversum GmbH is a consumer information agency. It operates a database that stores credit information about individuals. On this basis, Creditreform grants Boniversum credit ratings to its clients. Clients include, for example, credit institutions, leasing companies, insurance companies, telecommunications companies, receivables management companies, mail order companies, wholesalers and retailers, as well as other companies that supply or provide goods or services. Within the scope of the legal provisions, a part of the data available in the information database will also be used for the supply of other company databases, i. a. used for address trading purposes.

In particular, the Creditreform Boniversum database stores information about the name, address, date of birth, if applicable, the e-mail address, payment history and the ownership of persons. The purpose of the processing of the stored data is the provision of information about the creditworthiness of the requested person. The legal basis for processing is Article 6 (1f) EU GDPR. Information about these data may only be provided if a customer credibly demonstrates a legitimate interest in the knowledge of this information. If data are transmitted to countries outside the EU, this is done on the basis of the so-called "standard contract clauses", which you can find at the following link: http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32001D0497&from=EN

The data are stored as long as their knowledge is necessary for the fulfillment of the purpose of the storage. The knowledge is usually required for a storage period of initially three years. After expiration, it is checked whether storage is still necessary, otherwise the data will be deleted on a daily basis. In case of settlement of the facts, the data will be deleted exactly three years after completion. Entries in the debtor list are deleted in accordance with § 882e ZPO at the end of three years from the day of the registration order.

Legitimate interests within the meaning of Art. 6 para. 1f EU GDPR can be: Credit decision, business initiation, shareholding, claim, credit check, insurance contract, enforcement information.

You have a right of access to Creditreform Boniversum GmbH for information about the data stored there about your person. Insofar as the data stored about you should be wrong, you are entitled to correction or deletion. If it is not possible to determine immediately whether the data is incorrect or correct, you are entitled to block the relevant data until clarification. If your data is incomplete, you can ask for its completion. If you have given your consent to the processing of the data stored with Creditreform Boniversum, you have the right to revoke this consent at any time. The revocation does not affect the lawfulness of the processing of your data based on your consent until any revocation has been made.

If you have any objections, requests or complaints about privacy, you can always contact the Privacy Officer of Creditreform Boniversum. They will help you quickly and confidently in all questions of data protection. You can also complain about the processing of data by Boniversum with the responsible data protection commissioner for your Bundesland (state), if you are within Germany.

The information that Creditreform Boniversum has stored about you comes from publicly available sources, debt collection agencies and their customers. To describe your credit rating, Creditreform Boniversum provides a score for your data. The score value includes data on age and gender, address data and partially payment history data. These data are included in the score calculation with different weightings. Creditreform Boniversum customers use the scores as an aid in making their own credit decisions.

Right of objection: The processing of the data stored at Creditreform Boniversum GmbH is carried out for compelling reasons worth mentioning for creditors and credit protection, which regularly outweighs your interests, rights and freedoms, or serves to assert, exercise or defend legal claims. Only for reasons that arise from a particular situation that you have and must be proven, you can object to the processing of your data. If such special reasons can be proven, the data will no longer be processed. If you object to the processing of your data for advertising and marketing purposes, the data will no longer be processed for these purposes.

Responsible for the purposes of Art. 4 No. 7 EU-GDPR is Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss. Your may want to contact their consumer service, Tel .: 02131 36845560, Fax: 02131 36845570, E-Mail: selbstauskunft@boniversum.de 

The responsible data protection officer can be reached at the following contact details: Creditreform Boniversum GmbH, Data Protection Officer, Hellersbergstr. 11, 41460 Neuss, E-Mail: datenschutz@boniversum.de

8. Data Protection

Sensitive data, such as login, password, address data, information about your payment methods, credit card details or account data for a direct debit are transmitted exclusively in encrypted connections (HTTPS / SSL) and stored on our own secure servers. 

We are constantly working on extensive security measures to protect your personal data stored by us against access by unauthorized persons and misuse.

Please note
Emergency Contact
Inside the order overview you may pause or cancel the order, as long as it is not in production yet. On the help page you can find answers to important questions.

If you have another urgent request for an existing order, you may send us an e-mail, therefore please fill up following data:
Order number: